Three main types of content that you will encounter during your research are Popular, Trade, and Scholarly. Below is a chart of characteristics for identifying each content type and how they compare to each other.
Popular Publications |
Trade/Professional Publications |
Scholarly Publications |
|
---|---|---|---|
Audience |
intended for a broad audience with no subject expertise |
intended for an audience of professionals/practitioners within a certain field |
intended for an audience with subject-specific knowledge |
Language |
use simple language and vocabulary |
use the jargon of the field |
use the jargon of the field, often highly in depth |
Source |
written by a member of staff or a freelance writer |
often published by an association/organization within the field |
written by experts in the subject |
References |
contain few or no references |
contain few or no references |
contain formal references |
Ads |
contain ads |
contain ads geared toward the interests of professionals in the field |
contain no ads |
Graphics |
contain often colorful, eye-catching graphics |
contain often colorful, eye-catching graphics |
contain only data-related graphics (tables, charts, etc.) |
Purpose |
intended to entertain, sell something, or persuade audience toward a desired action |
intended to update readers on news, trends, and new products in the field |
intended to add original research or scholarship to the subject |
Peer-Reviewed |
not peer-reviewed |
not peer-reviewed |
mostly peer-reviewed |
Food for thought: Where might newspapers fit into this chart?