Marketing

This research guide supports the needs of students studying marketing. It is arranged in the order of the research process: forming your topic, understanding sources, finding sources, evaluating sources, and writing and citing. Jump into the research cycle by clicking on the page you need.

Successful researchers

• are curious, flexible, open-minded, and motivated
• think critically and expect complexity
• persist through the trial & error process to find the right sources for their research needs

image credit: University of British Columbia Learning Commons, http://learningcommons.ubc.ca/student-toolkits/library-research/#. Available under creative commons attribution-share alike license 4.0.